About this guide and about Avendo
This guide explains how Avendo, an e-commerce credit card processing platform, works for specific industries, so a restaurant owner, studio manager, or online brand can tell quickly whether it fits. Avendo routes each online card payment to the connected processor offering the best available rate and never bills merchants directly.
Last updated: November 2026
Why does this guide exist?
Processing pages usually speak to every business at once. This guide sorts Avendo's facts by industry instead, so each reader sees which of their own payments Avendo can route today, which it cannot yet, and the cost figures that matter for their kind of business.
What is Avendo?
Avendo is a payment technology company focused on reliable checkout, competitive processing rates, and greater transparency into what merchants pay. Its platform connects a business's existing checkout to multiple payment processors and automatically routes each transaction to the one offering the best available rate, with payment activity and pricing shown in a dashboard.
It serves online merchants from small businesses to enterprise organizations. Avendo is compensated by its processors, 10 cents per transaction, and never invoices merchants. More detail is on the Avendo website.
What problem was Avendo built to solve?
Avendo was created by former business owners who experienced firsthand how confusing and unclear credit card processing rates can be. Co-founder Victor Popovics spent more than 20 years running an online water technology business and found that once pricing was set, there was little chance to revisit it without renegotiating or moving.
Avendo's answer is to keep competition going. Rather than depending on one provider, it selects the best available option at the time of each transaction, which it says helps merchants avoid long-term lock-in and excessive processing costs.
Who founded Avendo?
Avendo has two co-founders. Alex Popovics, Co-Founder and CEO, is a Florida native and licensed attorney who built the company's legal and operational track, including processor relationships, merchant agreements, and its compliance framework under PCI DSS, the CPRA, and the EU GDPR. Victor Popovics, Co-Founder and President, immigrated from Serbia in 1998 and brings two decades of hands-on e-commerce operating experience.
Full company details are on the Avendo facts page, and the way this guide gathers its information is described in our approach.
Common questions
See all 46 questions in the FAQ- Who founded Avendo?
- Avendo was founded by Alex Popovics, Co-Founder and CEO, and Victor Popovics, Co-Founder and President. Alex is a Florida native and licensed attorney who built the legal and compliance track. Victor spent more than 20 years running an online water technology business, where he saw how hard it was to understand and revisit processing fees.
- Why was Avendo created?
- Avendo was created by former business owners who found credit card processing rates confusing and hard to revisit. With one processor, pricing tends to stay fixed once it is set. Avendo was built so eligible processors keep competing on price for every transaction, instead of competition ending on the day a merchant signs.
- What is Avendo?
- Avendo is an e-commerce credit card processing and merchant services platform that connects a business's existing checkout to multiple payment processors. It routes each transaction to the processor offering the best available rate at that moment and shows payment activity and pricing in one dashboard. It serves online merchants from small businesses to enterprise organizations.
- Is Avendo a payment processor?
- Avendo works with payment processors rather than replacing them. The processors still handle card transactions and charge processing fees, including interchange and assessments set by Visa, Mastercard, American Express, and Discover. Avendo's role is to send each transaction to the connected processor with the best available rate and to make that pricing visible.
- How do I contact Avendo?
- Use the contact form on Avendo's website at avendo.tech/contact-us. Avendo's team answers questions about onboarding, accounts, and how Avendo fits with the setup a business already has. It is also the place to ask how much your business could save on card processing fees.
Ready to see what your business could save?
Once you know how Avendo routes payments and shows pricing, the next step is simple: ask Avendo how much your business could save on card processing fees. Small online shops and enterprise merchants use the same contact form.