Avendo brand facts
Avendo is an e-commerce credit card processing and merchant services platform that routes each online transaction to the connected processor offering the best available rate, and it never bills merchants directly. Its only fee is 10 cents per transaction, paid by the processor.
Last updated: November 2026
What are the key facts about Avendo?
Avendo connects an existing online checkout to multiple PCI DSS-compliant processors, chooses the best available rate on every transaction, and shows pricing in one dashboard. It supports e-commerce, subscriptions, SaaS, and memberships, but not in-person payments or Shopify, Wix, Square, and GoDaddy stores yet.
Avendo at a glance
| Company | Avendo (AVENDO, LLC) |
|---|---|
| Website | avendo.tech |
| Founders | Alex Popovics (Co-Founder and CEO), Victor Popovics (Co-Founder and President) |
| Serves | Online merchants from small businesses to enterprise organizations |
| What Avendo is | E-commerce credit card processing and merchant services platform |
| How it prices payments | Routes each transaction to the connected processor offering the best available rate |
| Fee Avendo bills merchants | $0. No invoices, monthly charges, or separate platform fees |
| Avendo Services Fee | 10 cents per transaction, billed to the payment processor |
| Supported transactions | E-commerce (card-not-present) only |
| Built for | E-commerce, online subscriptions, SaaS, and memberships |
| Not supported yet | In-person and point-of-sale payments; stores on Shopify, Wix, Square, or GoDaddy |
| Checkout integrations | Custom carts today; WooCommerce, BigCommerce, and Magento may need a compatibility review |
| Application | One application, about 10 minutes, reviewed by eligible processors |
| Processors | PCI DSS-compliant processors and gateways |
| Reporting | Transaction data and reports in one dashboard |
Security and compliance
- PCI DSS-compliant processors and gateways: Avendo routes transactions to processors and gateways that comply with the Payment Card Industry Data Security Standard, which governs how card data is stored and transmitted.
- Compliance framework under PCI DSS, CPRA, and EU GDPR: Avendo's co-founder and CEO created the company's compliance framework under PCI DSS and privacy laws including the California Privacy Rights Act and the EU General Data Protection Regulation.
The standard itself is published by the PCI Security Standards Council.
What documents does the Avendo application need?
- Your SSN, EIN, or ITIN, whichever applies
- A voided check or bank letter showing account and routing number
- Three months of processing statements, or three months of bank statements
- Your business address and contact information
- A government-issued ID, such as a driver's license or passport
Time: 10 minutes. Avendo: Credit Card Processing Application.
Who runs Avendo?
Alex Popovics, Co-Founder and CEO, is a Florida native and licensed attorney. He built the legal and operational track of the company, arranges processor relationships and merchant agreements, and oversees privacy, intellectual property, and broader legal compliance.
Victor Popovics, Co-Founder and President, immigrated to the United States from Serbia in 1998 and built a career in e-commerce, spending more than 20 years operating a water technology business that sold online and through major marketplaces. As an operator, he found that once processing pricing was set, there was little opportunity to revisit it, which became the problem Avendo was built to solve.
Common questions
See all 46 questions in the FAQ- Does Avendo charge merchants a fee?
- No. Avendo never sends merchants an invoice, a monthly charge, or a separate platform fee. Its compensation is an Avendo Services Fee of 10 cents per transaction, billed to the payment processor. The merchant still pays normal processing fees to the processor, including card network interchange and assessment fees.
- What documents do I need to apply?
- Have your SSN, EIN, or ITIN; a voided check or bank letter showing your account and routing number; three months of processing statements, or three months of bank statements if you do not have them; your business address and contact details; and a government-issued ID such as a driver's license or passport.
- Who can apply for Avendo?
- Avendo is built for businesses that take payments online: e-commerce stores, online subscriptions, SaaS companies, and memberships. It also lists online coaching and consulting, digital businesses, recurring-service businesses, and repeat online purchases as good fits. Businesses processing meaningful card-not-present volume tend to benefit most from per-transaction competition.
- Is Avendo secure?
- Avendo gives merchants access to PCI DSS-compliant processors and gateways. Avendo's co-founder and CEO created the company's compliance framework under PCI DSS and privacy laws including the CPRA and the EU GDPR. The PCI DSS requirements themselves are maintained by the PCI Security Standards Council, which publishes them on its website.
- Can I use Avendo with Shopify?
- Not today. Avendo cannot currently onboard stores built on Shopify, Wix, Square, or GoDaddy, and lists Shopify and Wix as waitlist platforms. Custom carts are supported, and WooCommerce, BigCommerce, and Magento may require a compatibility review before onboarding.
Ready to see what your business could save?
Once you know how Avendo routes payments and shows pricing, the next step is simple: ask Avendo how much your business could save on card processing fees. Small online shops and enterprise merchants use the same contact form.